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aquariancore
Contributing User
Joined: 13 Jan 2007
Posts: 165
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 Posted: 01.15.07, 12:00 am Post subject: What is you assessment of PPC vs Link Exchange |
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| PPC was at it's height in the late 90's as was link exchange. Adsense has become the dominant form at this time. Which do you prefer PPC or Link exchange. |
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Mr_A
Admin
Joined: 01 Jan 1970
Posts: 128
Location: Cairns, Queensland
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| Posted: 01.16.07, 8:06 am Post subject: |
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We use both, Adwords and manual link building methods.
I really don't think you can compare the 2 as they achive 2 completely different things.
Adwords is a great source of 'QUICK' filtered traffic.
Link Building boosts your page rank, anchor text & branding. |
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reviewer
Junior
Joined: 15 Jan 2007
Posts: 41
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| Posted: 01.18.07, 7:14 am Post subject: |
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| Right, there really is no decision between the two. It's best to build up links / PR to increase "organic" traffic but targeted ads are another tool to use as well. |
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KellyD
Junior
Joined: 13 Jan 2007
Posts: 35
Location: Southport, QLD
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| Posted: 01.18.07, 11:15 am Post subject: |
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I have to agree. They are both useful but for completely different things. I dont think there is a way that one can be better than the other.  |
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Rohitpatel
Regular
Joined: 07 Feb 2007
Posts: 70
Location: Melbourne
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| Posted: 02.14.07, 7:11 pm Post subject: |
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| Yes both are important for your website but different way. PPC will improve your PR and link exchange build your links and also give traffic. |
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